Seller Handbook

Learn how three former finalists picked which listing to submit—and what they learned by participating in previous years of the program.

Woodworker Kwadwo Som-Pimpong shares how he balances working night shifts at a manufacturing plant with crafting beautiful, earth-conscious furniture.

From clever branding to personal touches that win hearts (and sales!), learn how this creative entrepreneur sets their business apart.

Learn how two vintage sellers overcame the challenge of efficiently photographing their unique finds.

Watercolor artist Shirley Bell shares the New England scenes that inspire her work, plus customer service insights from 1,300 glowing reviews.

Learn how ceramicist Mary Lee is tackling the challenges of running a small business and growing her shop.

Learn how craft-supplies seller Cat Hutchings is tackling the challenges of running a small business and growing her shop.

Learn how vintage-clothing curator Halima Garrett is tackling the challenges of running a small business and growing her shop.

Learn how jewelry maker Nona Thompson is tackling the challenges of running a small business and growing her shop.

After parting ways with her business partner, this maker’s revamped customer service strategy helped her start fresh on Etsy.

Learn how Julienne Reyes and her team of creative collaborators are weaving eco-conscious practices into the brand’s story.

When sales in Brie Moore’s Etsy shop hit a plateau, she turned to advertising to help her hair accessories business reach its full potential.