Seller Handbook

Use this cheat sheet to help optimize your listings’ advertising performance.

Your guide to advertising on Etsy, from setting a budget to what you can expect in the first month of your campaign.

Determine which listings in your shop inventory are the best candidates for Etsy Ads based on your performance data, budget, and goals.

Telling the story behind your business can create a connection with customers – and boost your visibility. Learn how Etsy sellers are doing just that.

Tips for creating a strong brand impression through your shop's logo, banner, about section, and more.

Increasing your conversion rate may improve where your listings rank in Etsy search. Check out these tips for increasing your views.

Follow these dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.

Learn how to take photos that communicate vital information about your product.

Review your shop’s performance, note what you’ve learned, see how you’ve grown, and pat yourself on the back for the progress you’ve made.

Experienced Etsy sellers share lessons they learned while building successful creative businesses on Etsy.

Use this handy checklist to guide your approach to providing an excellent customer experience.

Dazzle your customers and get glowing reviews with these tips based on Etsy’s research.