Seller Handbook

From search terms to trends, here’s how to use Etsy’s newest tool to get inspiration, optimize your listings, and plan your inventory.

Great reviews and an about section may improve your shop’s search ranking while intellectual property issues can hurt it.

Get an inside look at how Etsy search works and learn strategies for optimizing your shop and listings.

See how every detail of your Etsy product listing, from your photos to your listing description, can play a crucial role in converting browsers to buyers.

Check off all the items on this list and you’re 10 steps closer to more visibility in Etsy search.

Learn more about the different phases of Etsy search and the factors that go into search ranking.

Increasing your conversion rate may improve where your listings rank in Etsy search. Check out these tips for increasing your views.

Learn how to add listing attributes, an important factor in helping items appear in relevant Etsy searches.

Follow these dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques.

Running into writer’s block when it comes to crafting descriptions for your products? Optimize your shop with five tips for effective item descriptions.

Two Etsy experts share tips and examples to help hone your listing descriptions—an important factor in search both on and off of Etsy.

Learn how to turn visits into sales with these insider tips from our Etsy search experts, who are also longtime Etsy sellers.