Keeping up with what buyers want can sometimes feel like a guessing game. The new Marketplace Insights tool can help eliminate the guesswork with insights that help you work smarter, not harder. Use it to optimize your listings, plan inventory, and spot trends.
Built right into Shop Manager, the Marketplace Insights tool uses real Etsy search data to show what buyers are looking for in real time, along with how often they’re searching and the level of competition for different search terms. With the insights provided, you can get inspiration for updating your listings and planning new products, so your shop stays relevant and visible to the right buyers at the right time.
Important to know: the search terms you see in Marketplace Insights reflect only what buyers are searching for — even if something is not allowed on Etsy. It’s your responsibility to make sure everything you list (including the terms you use) complies with our Seller Policy.
Why Marketplace Insights matter
Etsy shoppers arrive with intent—they’re already searching for something special. Marketplace Insights is here to help you connect with them by offering:
- Clarity on demand: Get inspiration from the search terms buyers are actively using.
- A pulse on trends: Spot seasonal moments and emerging styles.
- Actionable data: See how many items are available for a given search term so you can understand how competitive the space is.
- Time savings: Access everything in one place—no spreadsheets or third-party tools needed.
How to use the Marketplace Insights tool
1. Improve your listings
Marketplace Insights shows you which search terms buyers are using most—and how many items are available for those searches—so you can draw inspiration for making your listings stronger.
The tool can inspire you to incorporate more specific, relevant language into your listings. For example, instead of a broad term like “ring,” you might choose something more precise like “silver stacking ring.” To learn more about applying keywords thoughtfully, check out Keywords 101.
2. Find untapped opportunities
Compare keywords to see which have high demand but lower listing volume. For example, comparing keywords in the tool can spark ideas for:
- Identifying niches where your unique product can stand out.
- Exploring related terms in your category to uncover fresh opportunities.
3. Plan your listings and inventory strategy
Marketplace Insights doesn’t just apply to what you already have—it can inspire decisions about what inventory to list next. Based on the trends you see in the tool, you could:
- Decide which products to restock or discontinue.
- Spot seasonal spikes (like “personalized Christmas ornaments” in October) and list early to catch waves before they peak.
4. Strengthen your marketing
Pair your insights with Etsy’s promotional tools:
- Use search term data to guide your Etsy Ads campaigns.
- Try similar language in your social captions or newsletters to attract buyers from outside Etsy.
- Test different approaches, then track Etsy Stats alongside Marketplace Insights to measure what’s working.
How Marketplace Insights works with other Etsy tools
Marketplace Insights is most powerful when used alongside other shop tools:
- Listing title suggestions tool: Use Marketplace Insights to get inspired by related, high performing keywords, then let the optional AI-powered tool help you write natural, readable, optimized titles.
- Etsy Stats: Track how your updates affect visits and orders so you can double down on what’s working.
- Etsy Plus perks: Get unlimited access to Marketplace Insights, plus monthly listing credits, shop customization tools, and more—all in one subscription.
- Etsy Search Visibility Dashboard: Check your search visibility first to spot and fix any quality issues that might be holding your listings back—then use Marketplace Insights to decide how best to optimize.
Together, these tools make your creative instincts even stronger by giving you data to back them up.
Important things to remember
- Stay relevant: Always accurately describe your item.
- Avoid keyword stuffing: Clear, natural titles and tags perform better than cluttered ones.
- Keep it fresh: Trends can shift quickly—check back often to spot what’s rising in your category.
- Think like a buyer: Ask yourself, “What would someone type if they were looking for this exact item?”
- Stay compliant: It’s your responsibility to ensure that everything you list (including the terms you use) complies with our Seller Policy.
What’s next
Check out Marketplace Insights in your Shop Manager and start exploring with your 15 free weekly searches (or unlimited searches if you’re an Etsy Plus subscriber).
Since the tool is in beta testing, your feedback is especially valuable—share it anytime using the “Give Feedback” button inside the tool.
We’ll continue expanding Marketplace Insights with new features and deeper data to help your shop grow.
Words by Etsy Staff
