Seller Handbook

Light up your shop for the holidays!

Welcome to your go-to source for less frazzle and more dazzle in 2024. We’ve prioritized all of our news, updates, and resources into bite-size steps to help make it easier to get your shop ready for the holidays. Check off a few items each week to help your shop shine bright on Etsy.

Jump to this week's streamlined steps.

KEY STEPS FOR AUGUST

1. Join our upcoming sales events. Opt in to participate in one or both of our upcoming sales events:

• Labor Day Savings Spectacular: August 21–September 2
• Cyber Savings Spectacular: November 18–December 3

Sign in and opt in to participate.

2. See the Marketplace Insights Report: 2024 Early Holiday Trends. Dayna Isom Johnson, our resident Trend Expert, highlights festive and giftable ideas to enhance your shop’s inventory this year. The latest report includes Halloween trends, fall decor, and holiday sneak peeks.
Get inspired.

WEEK 1: August 13–18

Take action:

• Set a reminder: Check back here Monday, August 19 for week 2 of our holiday prep steps.

Stay informed:

• Etsy Insider beta is coming soon: If you missed the news, we’re launching a buyer membership program to a select group of US buyers this September. It’s one of the ways we’re keeping Etsy top of mind for buyers to help bring you more sales. Get the scoop.
• Find ways to improve your customer service: Star Seller is one way Etsy recognizes shops that consistently offer an excellent customer experience in the areas we know are important to buyers. Learn more about Star Seller.

Explore and learn:

• Set your holiday goals: Check out our new 2024 holiday goal-setting Seller Handbook article to get fresh ideas and tips to finish your year strong. There’s even a bonus worksheet to help organize your plans! Get started.
  
  • Bonus: Share and see other sellers’ goals on Instagram!
• Gather ideas for new holiday inventory: Follow these five steps for designing a new product for your shop for the holidays—or any time of year. Take a look.

WEEK 2: August 19–25

Take action:

• Register for Etsy Up: Learn, engage, and take your shop to the next level. Join us to get pro tips, marketing advice, and the latest trends during this one-day, virtual event on September 10 at 1pm ET. RSVP for free!
• Download the Etsy Seller app: Did you know the Etsy Seller app is designed just for shop owners like you? It makes it easy to manage orders and track shipments, reply to messages, add videos and photos directly to your listings, and much more. Download the app.
• Follow us on Instagram: If you’re not following us on @EtsySuccess, you’re missing out on the latest news, education, inspiration, and community updates—plus, tips and conversations to help you prepare for the holidays. Check it out.

Stay informed:

• Add sustainability attributes to your listings: Connect with buyers who shop their values. Let them know if your items are made with eco-conscious materials or practices. Learn how to add them.
• Attract “window shoppers” with holiday merchandising: Props help to give your item context, enabling customers to better visualize how they might use it in the future or share it as a gift. Use simple backgrounds and staging to illustrate the story behind your product. See our image requirements and best practices. Then, learn how to think like a buyer.

Explore and learn:

• Keep your shop safe: This is a great week to take a look at the health of your Etsy shop account. Review your settings and follow our security checklist to help protect your shop during the holidays. Start a checkup.

WEEK 3: August 26–September 1

Take action:

• Explore the new Etsy Search Visibility page: We're excited to announce the new Etsy Search Visibility page in Shop Manager—offering you more insights about how you appear in search, along with recommended actions to help you improve! See how you're doing in three key areas: your shop, customer service, your listings. Learn more about the update.
  
  • Bonus: Tune in to Etsy Up on September 10 to learn how to make the most of your personalized shop insights with Maxwell Tang from the Etsy's Search and Ads team.

Stay informed:

• Double check your processing times: Quick delivery matters to shoppers. We update buyers on order progress based on your processing times and shipping details. To communicate more accurate ship-by dates, check that your shop’s timezone settings are correct. You also can try to adjust processing times in your Shipping Profiles to provide buyers with earlier dates, while realistically reflecting the time needed to prepare and ship the item. Review your shipping profiles now, and learn more about estimated delivery dates.
• Check your return policies: It’s also a great time to review your return policies for each listing. This is important for the holiday shopping season, so that buyers have the information they need while shopping and so you can save time answering questions about your policies. Read this article for recommendations and tips. Then, learn how to set and edit them.

Explore and learn:

• Get your workspace ready for the holidays: Whether your desk needs a quick cleanup or you're looking to streamline your studio, this is a great time to freshen up your space for extra efficiency and inspiration. Learn how to set up a shipping workstation.

KEY STEPS FOR SEPTEMBER

1. Get personalized insights and recommendations. Our new Etsy search visibility page shows how you're performing in the areas of shop, listing, and customer service quality. The page also provides key actions you can take to help improve how you show up in search. Use this month to tackle your top recommendations to help your listings get discovered.
Visit the new Etsy search visibility page.

2. Dig deeper into search. Once you review your Etsy search visibility page recommendations, find out how to make the most of your updates. We’ve updated the Ultimate Guide to Search to help you level up. Not sure where to start? We suggest these articles: How Etsy Search Works and Keywords 101: Everything You Need to Know. Making optimizations not only helps with search visibility on Etsy, but it helps build trust with shoppers, encouraging them to come back again and again.
Explore the Ultimate Guide to Search.

WEEK 4: September 2–8

Take action:

• See what’s in store for Etsy Up 2024: We have so many great topics planned for our free, virtual seller conference on September 10 at 1pm ET. Sessions include:
  • Supporting You This Holiday Season and Beyond
  • Optimizing Your Etsy Shop To Engage Buyers
  • Revealing the Etsy Design Awards Finalists
  • Creating a Customer Service Experience That Brings Buyers Back
  • Celebrating Stories From the Seller Community
  • Talking 2024 Holiday Trends to Watch With Etsy’s Trend Expert

Save your spot!

Stay informed:

• Focus on customer service: You work hard to give your customers the best experience. Consistently meeting our customer service standards might improve a shop’s visibility in search. We include factors, such as a shop’s average review rating, message response rate, and case rate from the past three months, in our search ranking. See your customer service stats.

Explore and learn:

• Revisit our early holiday trends: Did you see all of our holiday sneak peeks in the latest Marketplace Insights report? Find festive decor ideas that are perfect for cozy celebrations with family and friends. Quality, personalization, and sustainability will be important to gift shoppers this year. Get inspired by gifts that are already trending to enhance your shop’s holiday inventory. Take a look.

WEEK 5: September 9–15

Take action:

• Partner with us: We recently announced Etsy Insider. As a part of this new loyalty program, we will be working with sellers to offer deals and drops–item discounts and first access merchandise for Etsy Insiders. While it’s completely optional, it's a great opportunity to be highlighted in promotions for members. If you're interested in working with us, complete the form and let us know.
• Attend Etsy Up on Tuesday, September 10 at 1pm ET: Our special one-day virtual event for sellers is happening this week! Tune in to get inspired, find insightful tips, connect with other sellers, and hear the latest updates. Sign up to join us live and to revisit your favorite moments after the event. RSVP and tune in.

Stay informed:

• Meet the 2024 Etsy Design Awards finalists: Need another reason to tune in to Etsy Up this week? For the first time ever, we’re revealing the Etsy Design Awards finalists at the event. After the big announcement, check out the Editors’ Picks page to learn more about the finalists.
• Find other ways to stand out: With all the excitement this week, you might be dreaming of seeing your products appear in an Etsy email or having your shop’s story featured in the Etsy Journal blog. For the latest advice to help improve your chances of being spotted by Etsy’s editors, merchandisers, and the social media team, check out our tips for getting featured.

Explore and learn:

• Sell to every type of gifter: While planning your inventory for the holidays, it’s a great idea to diversify. Consider appealing to all types of gift givers—whether it’s a thoughtful, one-of-a-kind piece, a fun ready-to-ship item, or a convenient digital download. Selling a variety of item types throughout the holidays is a smart strategy to help attract early birds, last-minute shoppers, and everyone in between. Discover more prep ideas.

WEEK 6: September 16–22

Take action:

• RSVP to our follow-up workshops: Enjoy Etsy Up last week? Keep on learning! You can revisit your favorite moments by watching the replay. Even better, we’ve also announced more educational workshops for sellers this year—and they’re completely free! See the new workshops.

Stay informed:

• Get feedback from other sellers: As you’re getting your listings ready for the holiday season, it can be valuable to have a fresh set of eyes look over your content and provide helpful suggestions. Visit the Forums to join in on our peer-to-peer holiday listing critiques. Submit your listing.

Explore and learn:

• Explore tiered product offerings: Help attract new customers and encourage multi-item orders with listings at a range of price points. Offer shoppers more variety within your shop by mixing up the type and price of your products. Learn more about this retail strategy.

WEEK 7: September 23–29

Take action:

• Join the Cyber Savings Spectacular: Take advantage of the increase in shopper traffic, and catch the eyes of deal seekers and gift givers exploring the Deals tab in the Etsy app. This year’s Cyber event is set for November 18–December 3. Opt in by Tuesday, October 1, 2024—with at least 25% off and global shipping during this event—to be considered for Etsy marketing features. Sign in, and opt in.

Stay informed:

• Review your pricing strategy: As an Etsy seller, pricing is at your sole discretion. And beyond sales events, there’s even more to consider for your shop. Additional growth-marketing techniques—like coupons, advertising, and discounted or free shipping—might be a smart move. Explore more tools for pricing.

Explore and learn:

• Hear from other Etsy shop owners: See how four established sellers approach pricing for their shops and use discounting tools to grow their audience and bring satisfied buyers back again and again. Learn from other sellers.

KEY STEPS FOR OCTOBER

1. Optimize holiday shipping in advance. You put a lot of care into your items. It’s essential to be just as thoughtful with shipping—especially during the holidays. Check out all of our shipping education resources in one convenient guide. Syncing your shipping strategies this month can help make things easier the rest of the season.
Explore our Ultimate Shipping Guide.

2. Deliver outstanding customer service. Have a talent for connecting with your customers? It’s a skill everyone can strengthen. Make every interaction count. Check out our tips for showcasing your brand and meeting (or exceeding) our customer service standards. You can use these resources to create meaningful experiences that help encourage repeat business and build lasting loyalty. Your commitment to excellent customer service can make this season special for both you and your customers.
See the Ultimate Guide to Branding and Customer Service.

WEEK 8: September 30–October 6

Take action:

• Help gifts arrive on time: Build buyer trust by taking a moment to review the accuracy of your shipping profiles and to double-check processing times. Ensure your shop’s time zone setting is correct and that you’ve built in enough time to create, package and ship orders. Not only do accurate estimated delivery dates help gifters feel confident when placing an order, but they can also impact post-purchase customer satisfaction, item reviews, and buyer loyalty. Learn how to set processing times and “ship-by” dates.

Stay informed:

• Remind your shoppers about Etsy Registry: In addition to wedding and baby shower gifts, Etsy Registry is also great for holiday wish lists. Anyone can create a list of gift ideas and share it with family and friends. Promote Etsy Registry to your buyers to help attract more shoppers searching for gifts to your shop. Check it out.

Explore and learn:

• Showcase your shop’s holiday magic: Explore our seasonal strategies to help captivate shoppers and make your store the star of the season. Learn about creative marketing tools and fresh techniques that can help bring your shop into the holiday spotlight. Browse our holiday marketing tips.

WEEK 9: October 7–13

Take action:

• Save on fees when you drive sales to your shop: Make the most of your marketing efforts with our Share & Save program. When you share trackable links to your shop or listings and make a sale, we'll take 4% of the order total off your Etsy bill. Use your unique link on social media, when texting your friends—whenever you share your shop or listings. Learn more and join Etsy Share & Save.

Stay informed:

• Consider offering competitive shipping prices: Buyers have told us that expensive shipping can be a barrier to purchase. As an Etsy seller, pricing is at your sole discretion and is important to consider for the success of your business.
  
  • For US sellers, as of October 1, US listings with domestic shipping prices lower than $6 are prioritized in search. See all of the details and exceptions in our site update.
  • We created a tool for US sellers to help make it easier to adjust shipping prices and optionally move some of your shipping costs into your item price.
  • For sellers outside of the US, who want to provide buyers with competitive costs, use our Etsy Shipping Calculator to help determine your pricing.

Explore and learn:

• Elevate your seasonal social presence: Social media can be a powerful marketing tool, especially around the holidays when gift givers are searching for unique and personalized items. By leveraging popular social platforms, you can expand your reach, connect with more customers, and showcase your extraordinary offerings to a wider audience. Our Ultimate Guide to Social Media Marketing—including an article about building a social following—is packed with helpful instructions and ideas to help you keep up with the latest trends.
  
  • Bonus! Explore some of the top tutorials from our social-media experts on the @EtsySuccess Instagram account:
    • How to use the cutout feature on Instagram
    • Give your Instagram Reels a refresh
    • 3 tips to help create a consistent schedule
    • 3 ways to help elevate your Instagram visibility
    • 3 ways to help improve your Instagram engagement
    • 3 scroll-stopping Instagram Reel content ideas
    • How to market your business with Instagram

WEEK 10: October 14–20

Take action:

• Attend our video creation workshop this Tuesday, October 15: Learn how to showcase product quality and drive engagement through video. Ceramicist and social media star Calder van Andel will share a behind-the-scenes look at creating content for social media, listings, and more. Don’t miss this virtual seller event! Sign up for free.

Stay informed:

• Look out for our expanded US gift card offerings: For the first time, Etsy gift cards are expanding beyond digital. Starting this holiday season, physical Etsy gift cards are popping up in major US stores, including most Target, Walgreens, CVS, Rite Aid, Best Buy, Giant Eagle, Ahold Delhaize, and Albertsons locations. By establishing a presence in these spaces and meeting buyers where they are, we create more opportunities for shoppers to think of Etsy for gifts—and help drive more buyers to redeem gift cards with shops using Etsy Payments.

Explore and learn:

• Optimize your listings for gifting: Learn how to appeal to gift givers by refreshing your shop for the holiday season, including listing tags, product titles, photography, and more. See our full checklist.
• Discover the types of listing videos that online shoppers love: After attending Tuesday’s video workshop (or watching the replay), continue to improve your listings by using video to show off all of your products’ details. Read the article to learn how.

WEEK 11: October 21–27

Take action:

• Opt in to the Cyber Savings Spectacular: It’s not too late to participate. This year’s Cyber event is set for November 18–December 3. Catch the eyes of deal seekers and gift givers. Opt in now.

Stay informed:

• It’s all happening at the Holiday Pop-Up: Join us October 25–27 in NYC (576 Hudson Street ) for an immersive holiday shopping experience, bringing the magic of Etsy to life. See original gifts crafted by fellow Etsy sellers, get a sneak peek of new holiday trends, and explore our curated celeb collections.

  • Before it opens to the public, our Seller Preview event will be on Friday, October 25 from 11am–2pm. Experience the Seller Preview two ways:
    • RSVP in advance to attend the Seller Preview in person in NYC
    • Tune in to @EtsySuccess on Instagram, starting Wednesday, October 23 for behind-the-scenes content of the event.

Go global: Overseas and cross-border shoppers will love your products and gifts. Don't let your postal fears keep you from reaching them. Learn how to ship internationally to help grow your buyer base for the holidays! Learn how to offer global shipping.

Explore and learn:

• Get ready to advertise: See what Etsy’s advertising tools can do for your business. Find out how to optimize your listings’ advertising performance. See the checklist.

WEEK 12: October 28–November 3

Take action:

• See how we’re supporting sellers: From holiday marketing to increasing Etsy Purchase Protection coverage, Chief Operating and Marketing Officer Raina Moskowitz shares how we’re celebrating and supporting you this holiday season. Read her message in the Forums.
• Discover the newest holiday trends: Did you miss our seller trends workshop? You can still see the conversation with Etsy’s Trend Expert Dayna Isom Johnson and Seller Education Manager Isabella Diaz on the latest holiday trends. Watch the replay now.

Stay informed:

• Unwrap festive holiday inventory ideas: The 2024 Holiday Marketplace Insights Report is here! Dive deep into the latest shopper search data and get a preview of the themes and cultural influences shaping buyer shopping habits this season. See the report.
• Catch up on our Holiday Pop-Up: We had a blast at our Holiday Pop-Up and Seller Preview events in NYC! If you missed us in action, find a convenient round-up of all the fun, including our 2024 Etsy Design Award winners. Go to the event recap!
• Personalize your packaging: Etsy has partnered with EcoEnclose to give sellers, in available markets, access to packaging made from 100% recycled or certified, responsibly sourced paper.* Customize your EcoEnclose mailers with your own logo and branding, creating a personalized experience for shoppers from the moment they receive their order. Check out their site.
  
  *Responsible sourcing certifications vary by product and are certified by the Forest Stewardship Council (FSC) or the Sustainable Forestry Initiative (SFI)

Explore and learn:

• Save for being a seller: Cutting costs and running your shop smoothly is a win-win! We've teamed up with partners to offer you discounts and tools to help your business thrive. Check out the savings and give your shop a boost! Check our partner discounts.

KEY STEPS FOR NOVEMBER

1. Don’t miss the Cyber Savings Spectacular! From November 18 to December 3, it’s your chance to shine during one of the busiest shopping seasons of the year. Catch the eyes of shoppers eager to find the perfect holiday gifts! By opting in your listings, you’ll help increase your visibility to connect with a diverse audience looking for unique items. It’s not too late to join the excitement.
Opt in now to participate in this major event.

2. Save time (and money) by purchasing shipping labels on Etsy. Sellers based in the US, Australia, Canada, and the United Kingdom can purchase labels on Etsy. Skip the post office and buy shipping labels right from your Shop Manager (and in the Etsy Seller app if you’re in the US). We'll fill in the buyer's details for you and send them a shipping notification when the order ships. Plus, when you purchase labels on Etsy, you can save on shipping costs compared to retail prices.
Buy labels, and learn how to make the most of shipping labels on Etsy.

WEEK 13: November 4–10

Take action:

• Bring your Etsy shop to in-person events with Square: Selling at holiday markets or pop-up events is a great way to connect with your local community and introduce your business to new customers. Sync your shop and listings with Square to simply and securely process credit card payments. See our Guide to Selling in Person.

Stay informed:

• Catch the eyes of gift givers: Throughout 2024, we’ve spread the word about all the great gifts shoppers can find on Etsy. See how we’ve invested in bringing more buyers to Etsy and making gift giving joyful and easy. Then, check out 9 Ways to Make the Most of Etsy’s Gifting Shoppers this holiday.
• Get help when the unexpected happens: Etsy Purchase Protection gives buyers peace of mind and helps sellers run their businesses with confidence. During the holiday season, we're doubling our standard coverage to $500 USD for qualifying orders* so that sellers can keep their earnings, even if we refund the buyer for an unexpected issue. Orders just need to meet the eligibility criteria. Remember to use tracking and ship on time to ensure you're covered. Learn more about Etsy Purchase Protection.
  
  *Qualifying orders based on criteria outlined as part of Etsy’s Purchase Protection program. Orders placed from November 1, 2024 at 12am EST through December 31, 2024 at 11:59pm EST that are up to $500 USD (or local equivalent) and meet all other eligibility criteria will qualify for Etsy to cover the cost of refunds if a buyer doesn’t receive their order, it arrives damaged, or it doesn’t arrive within the seller’s estimated delivery dates.

Explore and learn:

• Save time with social media scheduling: If you’ve been following our holiday prep steps each week, you probably have some great social media content to share. See our suggested tips and tools to help identify the ideal time to post for maximum impact and to efficiently schedule content in batches. Streamline the posting process.

WEEK 14: November 11–17

Take action:

• Take note of shipping carrier holiday cutoff dates and surcharges: Carriers have deadlines that packages must be shipped by to help ensure they arrive by Christmas. Many carriers also adjust their shipping rates during the busy season. Stay informed and share key dates with your customers. Review our list of carrier cutoffs and surcharges.

Stay informed:

• Continue to keep commerce human: The authentic connections you make with buyers are the heart of Etsy. During the holiday season, add a personal touch or create a meaningful connection through your items, customer service, packaging, thank-you notes, and other delightful details. Explore ideas for making holiday magic.
• See our latest TV ads: Our holiday campaign highlights how gifts on Etsy (created, designed, or curated by you) go the extra mile to make people feel seen. Our TV ads, billboards, and more are running in the US, UK, and Germany to reach buyers at every stage of their gifting journey. Take a look, and see more on our YouTube page.

Explore and learn:

• Explore advertising: Considering ramping up advertising this holiday? From setting a budget to what you can expect in the first month of your campaign, check out our guide to advertising on Etsy. Get started.

WEEK 15: November 18–24

Take action:

• Celebrate cyber: The Cyber Savings Spectacular event is officially underway and runs through December 3. If you haven’t joined yet, it’s not too late to catch the eyes of shoppers looking for unique holiday gifts. Opt in now.

Stay informed:

• Enhance your gift orders: As a seller, you can offer gift wrapping, at an additional cost, and/or gift-message services with orders. If you opt to offer gift wrapping or use branded packaging, be sure to include images to incentivize one-stop shoppers before they get to checkout. Learn how to offer gift services.
• Protect yourself and your business: Keep your account safe and secure this holiday season (and beyond) with these tips:
  • Enable two-factor authentication (2FA) for added security. Once enabled, signing into your Etsy account will require both your password and a code sent to your phone or tablet.
  • Don’t interact with suspicious messages. Etsy Support will never ask you to share account or personal information via email, Etsy Message, or social media. If a message claims to be from Etsy but you don’t see the "From Etsy" badge, mark it as spam and don’t reply.
  • Look out for fake buyers. Scammers posing as buyers may ask for transactions outside of Etsy or request personal information. Keep all transactions and communications within Etsy for your protection.

Together, we’re keeping your account safe. Explore detailed guides and FAQs in the Help Center, learn how Etsy is proactively tackling fraud in our Transparency Report, or contact support to help you resolve any issues or answer questions. Want more tips and examples of common scams? Check out the full checklist.

Explore and learn:

• Unwrap more holiday inventory inspiration: The 2024 Holiday Marketplace Insights Report is here! Dive into the latest shopper search data and get a preview of the themes and cultural influences shaping buyer shopping habits this season. Get an overview of the report.

WEEK 16: November 25–December 1

Take action:

• Offer shipping upgrades for last-minute shoppers: Offering shipping upgrades gives your customers the option to pay for expedited shipping—perfect for all those last-minute holiday gifts! Learn more about offering upgrades or turn them on now.

Stay informed:

• Worry less about shipping: Stressed about possible holiday shipping delays? We’ve been hard at work getting ready for potential holiday shipping delays. Worry less this season knowing Etsy is here to help. Read the article and see our 2024 strategy.

Explore and learn:

• Get tips from an Etsy customer service pro: Communication is a vital skill for any business owner, especially for running an online shop. Despite not meeting buyers in person, there are many opportunities to communicate effectively. Find our expert’s customer communication tips and tricks, along with helpful response templates to customize. Read the article.

KEY STEPS FOR DECEMBER

1. Attract last-minute gift shoppers. Let your buyers know it’s not too late to order from your shop. With gift teaser, they can create a personalized preview of their gift and let the recipient know it’s on the way. Promote this feature to your last-minute buyers.
See how it works, and learn more about gifting on Etsy.

2. Help buyers find gifts fast. No-ship and quick-to--ship items are having their moment this month! If you diversified your inventory for the holidays, now’s the time to highlight ready-to-ship inventory and digital downloads. And if you’re using Etsy Payments, Etsy gift cards are another great way for recipients to discover shops like yours.
Get more inventory tips.

WEEK 17: December 2–8

Take action:

• See how we’ve got your back: During the holiday season, we’ve added hundreds more agents to our Support team so you can get faster resolutions during this critical time. You can already contact live support from the Help Center 24/7, but we're also expanding access to chat directly from Shop Manager, making it even more seamless!

Stay informed:

• Check out this shipping tip: Only mark orders as complete when they're with the shipping carrier. When an Etsy order is marked as complete, we send an email to the buyer to let them know their order is on its way. Getting a notification that their order has been shipped when it's still in your studio can create a confusing experience for shoppers.
  • We make it super easy with shipping labels purchased on Etsy—when you purchase your postage, just choose the date you plan to drop off the package (up to two days in the future) and we'll automatically mark the order as complete on that date.
  • If you manually mark your orders as complete, choose the date you drop off the package.

Learn more about completing an order.

Explore and learn:

• Prevent issues and troubleshoot: As a seller, navigating challenges with customers is a natural part of growing your business, especially during the holidays. If you run into issues, whether it’s resolving a case from a buyer or reinstating a suspended account, there are plenty of resources available to help. And if you need additional support, our team is ready to assist you! Learn how to help prevent issues in advance.

WEEK 18: December 9–15

Stay informed:

• Create repeat customers with special offers: Discounts, coupons, and other kinds of special offers can help you grow your audience and catch shoppers’ attention, clear out unsold inventory, and encourage shoppers to keep coming back. We've created all kinds of discounting tools designed to help you meet your unique goals:
  • Make an offer: Clear out stale inventory or make sales you might have missed by allowing price offers from buyers on listings of your choice. FYI: Make an offer is currently available for shops who sell in USD.
  • Thank you coupons: Send an offer to a buyer after their order ships to thank them for their business and encourage them to purchase from your shop again.
  • Abandoned cart coupons: Send an offer to buyers who've added items from your shop to their cart and nudge them to check out.
  • Favorited items coupons: Turn buyer interest into a sale by sending an offer when buyers favorite one of your items.

Explore and learn:

• Pause to check in: We’re nearing the end of our holiday hub. (One more week to go!) So, it’s the perfect time to take a moment to reflect on the holiday goals you set back in August. Review your shop’s performance, note what you’ve learned, see how you’ve grown, and pat yourself on the back for the progress you’ve made. View our End-of-Year Reflection Guide.

WEEK 19: December 16–22

Stay informed:

• Prepare for potential returns: While returns aren’t ideal, they are a necessary consideration for sellers. As a shop owner, you’re responsible for your own refund, exchange, and return policies. If you and a buyer (or gift recipient) agree to a return for an item from your shop, learn about a few approaches you can take.
• Turn on Vacation Mode: This might be the step you’ve been looking forward to all season! If you plan to go on a well-deserved break, set up an auto-reply message and let shoppers know you’ll be away for a short period of time. Follow these steps.

Explore and learn:

• Reflect on your year: As 2024 draws to a close, we’re taking time to look back on the many milestones you’ve achieved this year on Etsy. See our 2024 Seller Year in Review, and thank your customers for a great year on social media, too!