As we head into spring and summer in the Northern Hemisphere, shoppers are refreshing more than just their wardrobes. They’re updating their homes, planning weddings and celebrations, picking up new hobbies, and looking for small ways to make everyday life feel lighter and more personal.
This season, we’re seeing a shift toward expressive details, handcrafted textures, joyful color, romantic outdoor moments, and meaningful keepsakes that feel made just for them. For sellers, spring and summer bring natural opportunities to lean into what feels fresh, whether that’s airy materials, garden-inspired celebrations, playful accessories, or décor that brightens a space.
In this report, we’re sharing exclusive Etsy search data that shows exactly what buyers are looking for right now—so you can ground your seasonal updates in real shopper behaviors. You’ll also find highlights from our latest Etsy Trend Edit, designed for press and media outlets, which taps into emerging trends to help attract press attention that can boost Etsy’s reach and help to bring customers to the site.
Use this seasonal snapshot, along with personalized inspiration via the Marketplace Insights tool, to explore opportunities that align with your style and your customers.
Table of Contents
Decor and style, and gifting trends
How to use this report
In this quick video, Etsy Trend Expert Dayna Isom Johnson explains how to put the content covered in the report to use.
Use the insights here to inspire updates both big and small, from adding to your inventory to refreshing your listing descriptions and tags. Prep your shop for the upcoming season by:
- Keeping it authentic—use these trends as inspiration while staying true to your shop’s unique story.
- Getting ideas for new products.
- Optimizing your listings to appeal to shoppers with gift recipients in mind. Here's a checklist to help you get started!
- Brainstorming content ideas for your social media promotions.
- Updating your photos with on-trend styling.
- Refreshing your Shop Banner with seasonal details.
- Including seasonally relevant top-searched terms in your tags and descriptions.
- Timing your inventory to take advantage of upticks in relevant searches and in advance of key occasions.
- Choosing which listings to promote through Etsy Ads.
Gifting and occasions
Mother’s Day (February–May) Themes to keep in mind: gifting, cards, personalization, wellness, bath and beauty, accessories
Father’s Day (April–June) Themes to keep in mind: gifting, personalization, cards, wanderlust and travel, outdoor adventure, DIY projects, grooming essentials
Graduation (May–June) Themes to keep in mind: gifting, personalization, cards, keepsakes, apparel, accessories, teacher gifts
Independence Day - US (July 4) Themes to keep in mind: entertaining, decorations, and apparel
Additional events and key moments: Cinco de Mayo (May 5), prom (April–June), gardening season, housewarmings, anniversaries, retirements, baptisms and first communions, family reunions, spring showers (bridal, baby, engagement), weddings, milestones (baby’s firsts, birthdays)
Decor and style trends
Soft Stitch Era
Crochet, embroidery, and stitched textures are stepping into the spotlight. As AI sameness scales, Gen Z is pushing back on fast fashion, choosing pieces made by human hands—learning to crochet themselves or buying from someone who did. Sellers deliver with sun-worn fabrics, visible mending, and little details that feel intentional.
Rising search terms:
- Embroidered straw bags +20,000%
- Embroidered bags +77% with Gen Z*
- Searches for embroidered jeans up double digits
- Handmade jumpers +294
- Sales for crochet clothing +36%
For sellers, this is an opportunity to lean into the beauty of the handmade. Highlight the texture, the stitching, and the small details that make each piece unique. Close-up photography, process shots, and thoughtful descriptions that share how and why something is made can reinforce its human touch. Using keywords that call out craftsmanship can also help shoppers who are intentionally searching for pieces that feel personal and real.
Everyday Exhibits
As collecting becomes more accessible, sellers are redefining what it means to build a personal gallery at home, blending expressive design with nostalgic nods to childhood bedrooms, early-2000s pop culture, and the beloved objects that shaped us. Curated, personal, and a little sentimental in the best way.
Rising search terms:
- Wall art decor +110%
- Fan wall art +18% with Millennials*
- Gallery prints +80%
- Wall decor mirrors +50%
- Abstract art +38%
Sellers can support this collecting mindset by helping shoppers envision how pieces live together. Lifestyle imagery, gallery wall mockups, and clear sizing guidance can make decision-making easier. Using phrases like “gallery wall set,” “curated print collection,” or “statement wall decor” may align with how shoppers are searching. Creating cohesive series or complementary pieces can also encourage repeat visits as customers continue building their own everyday exhibit.
World of Whimsy
With so much heaviness in the world, whimsy feels like a playful escape. Shoppers are embracing what delights them, no explanation needed. What began in 2025 is taking off in 2026, as people ditch curated perfection and turn to Etsy sellers for hobby kits, polka dot everything, and anything to make ordinary life feel extraordinary.
Rising search terms:
- Whimsical jewelry +84%
- Polka dot phone cases +835%
- Mahjong racks +228%
- Mahjong sets +178% with Gen Z*
- Beginner needlepoint kits +175%
Sellers can tap into this shift by embracing personality and playfulness in both product design and presentation. Bright, expressive photography and descriptive language that evokes joy—like “whimsical,” “quirky,” or “beginner friendly”—can help listings resonate. For hobby kits especially, clearly outlining what’s included and who it’s for makes it easier for curious newcomers to say yes. Giftable bundles and themed sets can further reinforce that sense of delight and discovery.
Dear Diary
With no shortage of screens vying for our attention, shoppers are reclaiming rituals that can’t be swiped away. Personal keepsakes, handwritten notes, journal accessories—the analog revival is so back, as scrapbooking and documenting turn into intentional nostalgia and a way to slow the scroll. Gen Z is leading this, redefining what connection looks like.
Rising search terms:
- Traveler journal searches doubled
- Journal charm +395%
- Journal charms +479% with Gen Z*
- Leather journal covers +126%
- Memory journals +189%
For sellers, emphasizing tactile qualities and longevity can resonate here. Close-up imagery that shows paper texture, leather grain, or charm details helps bring the product to life online. Descriptions that focus on ritual—daily journaling, memory keeping, heirloom quality—can connect emotionally with shoppers seeking something lasting. Offering personalization or add-ons may further enhance that sense of ownership and meaning.
Treat Yourself
For Gen Z, the “little treat” era isn’t impulsive, it’s intentionally acknowledging that the smaller moments matter. New place, finished the laundry, made it through the week? It’s all worth celebrating, and sellers get it. They’re turning life’s smallest victories into custom “treats” that feel made for the moment, not the masses.
Rising search terms:
- Petit cadeau +277%
- 39% of Gen Z celebrated "just because" moments last year
- 55% of Gen Z bought a gift in the past year, outpacing Millennials
Sellers might consider how their products can speak to everyday celebrations, not just major milestones. Language like “little treat,” “just because,” or “thinking of you” can broaden a product’s relevance and help shoppers see it as a small but meaningful indulgence. Accessible price points, gift-ready packaging, and clear, emotive descriptions can all support spontaneous purchases rooted in joy rather than obligation.
Wedding trends
Botanical Bride
Ballroom weddings had their run. Now Gen Z and Millennial couples are rewriting the rules, trading stuffy ceremonies for garden romance, natural settings, and slower celebrations. Sellers make it personal: pressed flowers from your proposal. Embroidered napkins featuring blooms from your venue. Every detail made-to-order, directly with the maker.
Rising search terms:
- Wildflower wedding signs more than doubled
- Wedding statement rings +200%
- Bridesmaid baskets +4,200%
- Floral necklaces searches +99%
- Floral gold rings +59% with Millennials *
- Wedding dress cover ups +3,025% with Gen Z*
For sellers in the wedding space, personalization and storytelling matter more than ever. Highlighting customization options and showcasing real-life use—through styled shoots or customer photos—can help couples imagine their own day. Using keyword phrases like “garden wedding,” “wildflower bride,” or “romantic bridal” may align listings with how modern couples are browsing. Emphasizing collaboration and made-to-order details reinforces the direct connection between buyer and seller, too.
Gothic Romance
Dark romance is no longer staying on the page. As readers yearn for slow-burn love stories, weddings are following suit. Cathedral lace and stained-glass details. The trick is commitment level: some want full Victorian drama, others just a lace collar for a subtle nod to the trend. Offering versions for every intensity lets shoppers decide just how moody they want to go!
Rising search terms:
- Mantilla veils +25%
- Cathedral lace veils +38% with Millennials *
- Vintage barware +1,550%
- Stained glass wedding signs +200%
- Sales for lace wedding accessories +63%
Sellers can meet this moment by offering pieces that range in intensity, allowing shoppers to choose how they lean into the aesthetic. Rich, atmospheric photography and descriptive terms like “gothic wedding,” “Victorian inspired,” or “moody decor” can help signal the vibe. Providing variations or styling suggestions may also help customers envision how to incorporate a touch—or a full embrace—of dark romance into their day or space.
Explore Marketplace Insights
As you explore these trends, consider using Marketplace Insights to uncover how they’re showing up in your top inventory categories. Use it to explore rising searches, see which keywords are gaining momentum, and identify the attributes—like colors, occasions, or recipient types—shoppers are gravitating toward. You might notice that a broader trend (like “embroidered bags” or “garden wedding”) shows up in more specific ways for your niche!
From there, consider small, strategic updates: incorporating the exact phrases shoppers are using into your listing descriptions and tags, adding a relevant variation, or creating a complementary product that aligns with emerging demand. Grounding trend inspiration in real-time search data can help you make confident, informed updates that feel authentic to your brand—and responsive to what shoppers are actively looking for. Learn more.
Ready to bring these trends to life?
Check out Develop a Winning Product in 5 Easy Steps for tips to develop a strong product that builds on your strengths, stands out from the competition and serves as a great starting point for growing your product line and shop.
Header photos by FrameLessShop and everlijewelry
All search and sales data in this article is as of February 10, 2026, and based on searches and sales in the last three months compared to the same time last year.
*Etsy internal data, U.S. signed-in user activity only. Unless otherwise noted, percentage increases reflect changes in search or sales activity during the stated comparison period versus the prior year. Search growth is based on normalized query volume.
Demographic insights (e.g., Gen Z, Millennials) are derived from Etsy age-signals data and reflect a subset of U.S. active buyers. Data is directional and reflects activity on Etsy’s marketplace.
Words by Katy Svehaug
Katy Svehaug is a Senior Content Strategist at Etsy.
