Seller Handbook

At Etsy, we know that your shop is more than just a business—it’s a reflection of your creativity, skill, and personal story. That’s why our approach to AI is grounded in a simple belief: technology should empower creative entrepreneurs, not replace them.

We’ve heard from many of you that you’re open to using AI powered tools, as long as they respect your voice, your craft, and your control. Our AI tools are built with exactly that in mind.

Whether it’s helping you respond to buyers more quickly, improving how shoppers discover your items, or reducing repetitive work, Etsy’s AI based tools are designed to support you, so you can focus on doing what you love.

Tools that give you more time to create and curate

We’re starting to roll out new features that make it easier to manage your shop and connect with buyers—without losing your personal touch. Here are a few ways Etsy’s AI tools are helping sellers today:

Empowering creativity

The following tools are optional—designed to give you more control and save you time. That means you can spend less time on repetitive tasks and more time creating or curating, connecting with buyers, and doing what you love.

• Attribute suggestions for listings: Etsy now suggests attributes based on listing details, such as category, description, and the featured image you've already entered, helping you create more complete listings more quickly and provide buyers with clearer product information.

• Expanded AI-powered support: Through the support chat experience, quickly get answers to common account, payments, marketing, and listing questions, or find relevant Help Center resources. As part of our ongoing investment in seller support, support chat helps you get answers faster and allows our support team to focus on more complex issues when you need hands-on assistance.

• Listing title suggestions: Simplify your titles to help buyers shop with confidence, with an optional tool that uses our latest guidance to suggest clear, easy-to-read listing titles that help buyers quickly understand what you’re selling. Think of these tools as a creative partner you guide, edit, and shape to fit your needs. You’re always in control of what changes you make to your listings.

  If you have eligible listings in English with suggestions available, you’ll see the tool in your Search Visibility dashboard. Seeing a suggestion in your dashboard doesn't mean your current title is underperforming in search—it simply highlights an alternative that may better help buyers evaluate your listing. These are starting points for your own experimentation, not prescriptions.

  This bulk edit tool reviews your existing title, tags, attributes, descriptions, first photo, and even reviews to suggest titles that are clearer and easier for buyers to understand when browsing. You can quickly update one or many listings at once—accepting suggestions as-is or customizing them to match your shop’s voice, with real-time feedback to guide your edits. Learn more about using our updated listing title suggestions in the Seller Handbook.

• Writing Assistant (Beta): Help buyers faster with personalized, time-saving message drafts using the Writing Assistant, an optional, AI-powered tool that helps you save time drafting messages to buyers. It uses relevant information from your shop—like item descriptions and similar messages you’ve sent in the past—to craft responses that stay true to your unique voice. Whether you need a little extra help editing your writing or just want to get some time back in your day, the writing assistant is here to help you respond to buyer questions faster, without losing the human touch. You’re always in control: edit, personalize, or start from scratch.

  Quick responses matter—our data shows that sellers who reply to buyer messages sent before a purchase in less than two days have a 27% higher conversion rate on average.*

  For now, the Writing Assistant is available to select English-speaking U.S. sellers, but we’re working on rolling it out to more sellers over time. Learn more about the writing assistant in the Seller Handbook.

Boosting discovery and buyer confidence

Etsy also uses AI behind the scenes to enhance the marketplace—helping buyers discover your shop and make confident purchase decisions. These tools work within Etsy’s search, recommendations, and shopping features to connect the right buyers with the right items at the right time.

• Search & image matching: Etsy’s AI based tools help match your items to the right buyers, through image-based searches and smarter ranking.

• Review feature tags: Buyers can now see quick, AI-powered highlights from your reviews—making it easier for them to spot what others loved about your item, decide faster, and feel confident in their purchase. These highlights surface popular themes and sentiments from real reviews, like “Fast shipping,” “Gift-worthy” or “Very well made.” We’ve seen that buyers respond positively to these insights, which can help strengthen trust in your shop and drive sales.

• Estimated delivery dates: In addition to the information you already provide—like processing times and shipping services—we use your shipping history and carrier data, such as recent transit times, to calculate estimated delivery dates. These AI-powered estimates give buyers a clearer sense of when their order will arrive, improving transparency and helping build trust at checkout.

• AI-Powered Shopping Integrations: We’ve partnered with leading platforms so shoppers can discover, browse, and purchase some items directly within AI surfaces including ChatGPT, Gemini and Copilot. These AI-powered shopping experiences help buyers discover your items right at the moment when they’re looking for inspiration.

Helping you understand and grow your business

• Shop stats summaries: Shop Stats now includes AI-powered key takeaways that highlight trends in your performance data and factors that may be influencing results.

• Stats assistant: We're testing a new stats assistant tool designed to make it easier to understand your shop performance and get personalized suggestions for your shop right from Shop Manager. You can ask the AI-powered stats assistant questions about your performance and get insight into what's working, what might need attention, and areas you could focus on next. This feature is currently being tested and may not be available to all sellers. Interested in trying the beta version of the stats assistant? Sign up to be considered for early access.

Built responsibly, with sellers at the center

We believe responsible AI starts with transparency, trust, and seller choice. That’s why we’ve established a set of principles to help guide our approach to leveraging AI tools across Etsy—with the needs of your business always in mind. You can read all about Etsy’s AI Principles here.

Here’s what that means for you:

• You stay in control: AI powered seller tools are optional, and always give you a chance to review, edit, and approve.

• We build with purpose, not just progress: Innovation for innovation’s sake has never been—and will never be—the goal. We thoughtfully consider how every new technology can improve and humanize the Etsy experience for our community.

• We listen and iterate: These tools are in early stages—and your feedback will help shape what comes next.

What’s next

We know AI is a fast-evolving space, and we’re committed to moving thoughtfully and transparently—with your creativity and control always at the center. As we expand and improve these tools, we’ll continue to listen closely to your feedback, build with intention, and keep you updated as we introduce new features. Share your thoughts in a brief survey.

*Based on 2024 conversion metrics of sellers who responded to buyer messages in less than two days rather than more than two days.

FAQs

Q. What is Etsy’s policy on AI-generated art or products on the platform?

Etsy allows for AI-generated art and products—but only when the seller plays a clear creative role, is transparent about their process, and doesn’t pass off machine output as handmade or original. Human input, disclosure, and authenticity are essential. You can read more about Etsy’s stance on AI creations here. As technology evolves, so will our policies to help ensure Etsy remains a marketplace for creativity and originality.

Q. How does Etsy think about my privacy when building AI tools?

We care deeply about your privacy and are committed to being transparent about how we handle personal information. Security is a top priority—we work hard to protect our AI systems from unauthorized access, modification, and misuse by bad actors. Our goal is to ensure that any AI features we build respect your privacy and keep your information safe.

Q. Are these AI tools mandatory, can I opt out?

Etsy’s AI seller tools are optional. These tools are designed to help you save time and manage your shop more efficiently—so you can focus on the parts of your business you enjoy most.

Q. Will AI ever replace the need for human creativity on Etsy?

Absolutely not. We leverage AI where it can support, not replace, human creativity. Your ingenuity, craftsmanship, and voice are what make Etsy special. These tools are built to help you run your business more efficiently, but they are not a substitute for the creativity and work only you can do.