As Mother's Day approaches—March 30 in the United Kingdom and Ireland, May 11 in many countries including the United States, and May 25 in France—shoppers are seeking out special ways to celebrate all the mother figures in their lives. From personalized jewelry to handcrafted cards, and rich tapestry-inspired florals sure to elevate the gifting experience, comfort and intentionality are at the heart of this season’s inventory themes.
Read on to learn about the fresh decor, style, and gifting themes we anticipate will be trending for Mother’s Day and early spring, based on Etsy search data and wider industry forecasting.
Table of Contents
Decor, style, and gifting trends
How to use this report
In this quick video, Etsy Trend Expert Dayna Isom Johnson explains how to put the content covered in the report to use.
Use the insights here to inspire updates both big and small, from adding to your inventory to refreshing your titles and tags. Prep your shop for the upcoming season by:
- Getting ideas for new products.
- Optimizing your listings to appeal to shoppers with gift recipients in mind. Here's a checklist to help you get started!
- Brainstorming content ideas for your social media promotions.
- Updating your photos with on-trend styling.
- Refreshing your Shop Banner with seasonal details.
- Including seasonally relevant top-searched terms in your tags, titles, and descriptions.
- Timing your inventory to take advantage of upticks in relevant searches and in advance of key occasions.
- Choosing which listings to promote through Etsy Ads.
Gifting and occasions
Mother’s Day (February–May) Themes to keep in mind: gifting, cards, personalization, wellness, bath and beauty, accessories
Father’s Day (April–June) Themes to keep in mind: gifting, personalization, cards, wanderlust and travel, outdoor adventure, DIY projects, grooming essentials
Graduation (May–June) Themes to keep in mind: gifting, personalization, cards, keepsakes, apparel, accessories, teacher gifts
Independence Day - US (July 4) Themes to keep in mind: entertaining, decorations, and apparel
Additional events and key moments to keep in mind: Cinco de Mayo (May 5), prom (April–June), gardening season, housewarmings, anniversaries, retirements, baptisms and first communions, family reunions, spring showers (bridal, baby, engagement), weddings, milestones (baby’s firsts, birthdays)
Decor, style, and gifting trends
Homestead
The "Homestead" trend is all about recreating a sense of home by embracing warmth, cosiness, and simplicity. It draws inspiration from the comforting, nostalgic charm of country living, with an emphasis on humble, functional furniture and handcrafted accessories. Key motifs include a lived-in look with rustic textures like worn wood, natural fibers, and vintage pieces that tell a story. Handcrafted elements, such as embroidered cushions, woven baskets, and handmade pottery, that bring a personal touch to a space.
Over the past three months, searches for “country cottage” have increased 369% compared to the same period last year.
Product spotlight: Stationery with a special touch
Shoppers are seeking unique and heartfelt Mother's Day cards for all the important mother figures in their lives. From floral and funny designs to personalized cards for moms, grandmas, aunts, and beyond, creative and special options are in demand. Trending styles include alternative and punny cards, along with personalized touches like wooden or custom-printed designs. Accessories like stamps and washi tape are also popular for adding a personal touch.
Over the past six months, sales for greeting cards for moms are growing double digits compared to the same period last year.
Tapestry florals
The “tapestry florals” trend is a nod to the comfort and warmth of nostalgic prints, evoking the cozy, familiar feeling of your grandma’s couch. Rich, ornate floral patterns are at the forefront, offering a sense of security and timeless charm. These florals come to life through textured fabrics and delicate embroidery, creating a tactile richness that feels both comforting and enduring. Inspired by vintage tapestries, this trend embraces intricate floral designs that tell a story, offering a sense of tradition and home.
Over the past six months, searches for “dark floral” have increased by 10x compared to the same period last year.
Product spotlight: Made for her
Shoppers are seeking personalized gifts to celebrate moms this Mother's Day. Popular choices include custom photo albums, birthstone jewelry, name rings, and personalized mugs. Handwritten jewelry, keychains, and cozy personalized sweatshirts are also in demand, along with unique art and ceramics. The focus is on thoughtful, one-of-a-kind gifts that make moms feel appreciated and loved.
In the past three months, search volume for “birthstone jewelry” has increased 10x compared to the same period last year.
Bold proportions and volume
This spring, shoppers are embracing exaggerated proportions and looking to make a bold statement—especially with their use of fabric. Bigger is better, with layers, drapes, and ruffles taking center stage. This trend features soft, billowing textures like tulle and puffed hems that add dramatic flair to both fashion and interiors, infusing a sense of whimsy and grandeur into everyday spaces.
Header photos by Gladfolk, Moth and Flame Jewelry, Emy Lou Holmes, HiLo Brooklyn, Color Me
Words by Katy Svehaug
Katy Svehaug is a Senior Content Strategist at Etsy.
