With major gifting occasions only a few months away, ‘tis the season for adding fresh inventory to your shop. But what will this year’s holiday shoppers want? From chrome accents that add a touch of futuristic flair to modern heirlooms that exude charm, this year’s trends are all about showcasing individuality and celebrating meaningful connections.
As you stock your shop for the season, consider items that could help shoppers find added significance, spread joy, or summon a little extra sparkle this season. Read on to discover the themes we anticipate will be popular in the season ahead, based on historical Etsy search and sales data, and industry forecasting. Discover cross-category and category-specific trends, key timing, top searches, bestsellers, and occasion opportunities.
You’ll also find highlights from our Holiday Trend Guide, designed for press and media outlets, which taps into emerging trends to help attract press attention that can boost Etsy’s reach and help to bring customers to the site.
All data in this document is taken from the last three months, compared to the same time the previous year.
Table of Contents
Decor, style, and gifting trends
How to use this report
In this quick video, Etsy Trend Expert Dayna Isom Johnson explains how to put the content covered in the report to use.
Use the insights here to inspire updates both big and small, from adding to your inventory to refreshing your titles and tags. Prep your shop for the upcoming season by:
- Getting ideas for new products.
- Optimizing your listings to appeal to shoppers with gift recipients in mind. Here's a checklist to help you get started!
- Brainstorming content ideas for your social media promotions.
- Updating your photos with on-trend styling.
- Refreshing your Shop Banner with seasonal details.
- Including seasonally relevant top-searched terms in your tags, titles, and descriptions.
- Timing your inventory to take advantage of upticks in relevant searches and in advance of key occasions.
- Choosing which listings to promote through Etsy Ads.
Gifting and occasions
November 1: All Saints (FR)
November 11: Singles Day (CH)
November 11: Armistice (FR)
November 18–December 3: Cyber Savings Spectacular (Etsy sales event)
Add a sale by Tuesday, October 1, 2024 with at least 25% off during this event to participate. Visit etsy.me/schedule-a-sale to get started.
November 28: Thanksgiving (US)
November 29: Black Friday
November 30: Small Business Saturday
December 1- December 24: Advent
December 2: Cyber Monday
December 3: Giving Tuesday
December 6: St. Nicholas Day (Europe)
December 12: Christmas Jumper Day (UK)
December 21: Winter Solstice
December 24: Christmas Eve
December 25: Christmas Day
December 25-January 2: Hanukkah
December 26–31: End-of-Season Deals (Etsy sales event) Opt in by December 5, 2024, with at least 25% off and offer global shipping during this event, to participate and to be in consideration for Etsy marketing features. Visit etsy.me/schedule-a-sale to get started.
December 26-January 1: Kwanzaa
December 26: Boxing Day (UK, CA, AU)
December 31: New Year’s Eve
Additional events and key moments to keep in mind:
Diwali (October 31), Dia de los Muertos (November 1-2), International Day of Persons with Disabilities (December 3)
Decor, style, and gifting trends
Chrome-mas
Shiny things just hit different in the glow of Christmas lights, and chrome is having a major moment this holiday season. The Chrome-mas trend is a natural evolution of summer’s playful and rebellious ‘Brat Girl’ vibe, but with a festive twist. Where Brat Girl Summer brought us bold, unapologetic fun, Chrome-mas ups the ante with sleek, futuristic surfaces that feel fresh and unexpected for the holidays. Think: reflective home decor that channels 'space age chic' and accessories that give you an out-of-this-world aura. Whether it’s ornaments or cocktail glasses, the high-shine finish will have you glowing brighter than your tree topper.
- Chrome decor + 3,756%
- Chrome charm necklaces +104%
- Chrome glasses +40%
Mythical Medieval
Channel your inner ‘castle era’ with luxe pieces like copper gifts and wall art fit for royalty. Rich, dramatic fabrics—like velvet and faux fur—paired with fantasy-inspired elements such as folklore motifs and goblet glassware, give your home and wardrobe a regal, timeless feel. This trend taps into the escapism we’re all craving, letting you step into a fairytale world where opulence reigns. Jewel tones take center stage, adding depth and drama, from deep sapphire blues to rich ruby reds—and with a popular witchy musical set to bring back emerald green in a big way, magic is definitely in the air. Whether you’re hosting a feast or simply want to elevate your space, this trend will make your holidays feel straight out of a storybook.
- Chunky jewelry +85%
- Mystical medieval or goth wall art +24%
- Folklore dresses +19%
Pastoral Prints
Our obsession with Western style is riding strong this holiday season, with cow prints making a comeback in a big way and emerging as a surprising new neutral. Originally spotted on the runways, this trend has quickly made its way into our homes and closets—and it’s here to stay. As people seek fresh ways to express their individuality, the rustic charm of cow prints adds warmth and depth, making it a perfect fit for festive decor and thoughtful gifting. From statement rugs to cozy accessories like cushions, throws, and even stockings, the trend offers a touch of ‘yeehaw’ in a chic, understated way.
- Western tote bags +406%
- Suede bags +205%
Charmed Life
This holiday season, it’s all about showcasing individuality and adding a personal touch—and what better way to do that than layering on charms? Whether it’s charm bracelets, charm-adorned handbags, or even charm-decorated tree ornaments, this trend is turning everything (and we mean everything) into an opportunity for self-expression. You’ll find personalized pieces for everyone, from initials to astrological symbols—and it’s all super giftable.
- Vintage charms +305%
- Charm necklaces +156%
- Cup charms +51%
- Bag charms +65%
Heirloom Era
In a world of fast fashion and fleeting trends, there’s something undeniably magical about the things that stick around. Enter the Heirloom Era, where timeless treasures and vintage-inspired finds are stealing the spotlight. Whether it’s hand-embroidered napkins, jewelry steeped in history, or patterned porcelain dishes that channel a certain fictional pasta-making grandma, this trend celebrates meaningful gifts meant to be passed down (or just looked at adoringly). A standout new heirloom? Christmas Eve boxes, which saw over 1M searches on Etsy in 2023. This fresh holiday tradition allows for layers of personalization, making it the perfect way to give a gift that says "I see you.”
- Vintage style items +181%
- Vintage gold jewelry +79%
- Personalized pet portraits + 80%
Nature Reborn
As more people seek deeper connections with the world around them, this trend is taking root in a big way this holiday season. From upcycled wood pieces to dried fruit displays, the trend celebrates the beauty and tranquility of nature. Perfect for the eco-minded shopper, these gifts and decor items bring the calm and simplicity of the outdoors inside, creating a peaceful, grounded holiday atmosphere.
- Wooden furniture +69%
- Wood decor +10%
- Leather bookmark +42%
Trending tools
Here are a few trending tools and marketing techniques you can use to help promote your Etsy shop:
Cutout stickers
Use Instagram to create custom stickers of your listings to feature in your stories and reels! In your stories, tap the sticker icon, select the Cutouts tool, and trace around the item you want to feature. When you’re ready to add it to a story, select the sticker icon.
One idea is to make a trending gift guide with stickers of your favorite listings for a fun promotional moment! Check out our tutorial on our Etsy Success Instagram to see how it works.
Engaging video content Videos are also an important way to make your brand more personal. When you create video content, you’re showcasing the person behind your shop and your brand. This helps to form more meaningful connections with your audience and potential buyers.
Point of View, or “POV” videos are popular on social media currently. You can film a video demonstrating a specific scenario, and add a caption that frames the perspective of the viewer. Here are some ideas for POV video content to get you inspired:
- Give a studio tour: Take the audience on a tour of your studio space and the tools you use to create your items.
- Show your process or behind the scenes: We’ve seen these types of videos perform well for us on the Etsy TikTok account. Remember, you can also speed up your videos to show a timelapse video of your creation process while keeping viewers engaged. Check out an example.
- Pack an order: Show your buyers what it looks like when you pack an order. “Pack an order with me” videos are a great way to engage with your audience and give buyers a behind the scenes look at your process. Check out an example.
- Tutorials: Tutorials are another great type of content that can add value for the viewer and help drive engagement, positioning you as an expert in your craft or genre. In addition to being useful, incorporating ways your items can be used within tutorials can help potential buyers imagine how they might use them in their own life! Check out an example.
Listing videos
Listing videos are an impactful, wonderful way to help capture eyes and interest. Try filming your personalization process, highlighting each step to show the care you take to make every gift special. End the video with a reveal of the finished item. Or, highlight your unique gift wrap items like stamped paper, stickers, bows, ribbons, and customized tissues. Show off any special techniques you may have—gift wrapping is hard!
To learn more about creating high quality videos for your listings and social media, RSVP for our upcoming seller workshop at etsyup.com.
Etsy Creator Collective
Did you know that we have a program where you can earn a commission for every sale you drive to Etsy through your social media channels? Our creator program, called Etsy Creator Collective, is a great way to help you get rewarded for the amazing work you’re already doing on your channels. You can learn more and apply at creatorcollective.etsy.com. Terms apply.
Header photos by Rodi, Ornaments Co Store, and Tefia
Words by Katy Svehaug
Katy Svehaug is a Senior Content Strategist at Etsy.
