Core music fandom memories aren't manufactured, they're made. Your first summer festival. Hearing your new favorite album for the first time. For me lately, it’s scream-singing the chorus with your kids in the car on the way to summer camp. The same goes for merch. The best fan merchandise captures a moment in time while reflecting the personal connection fans feel to the artists they love, giving them a way to make that moment their own.
That's why we're joining forces with Olivia Rodrigo as she prepares for the debut of Daisy Chain Fields, her inaugural music festival rooted in the belief that joy, community, and creativity can inspire meaningful change.
Starting today, we're giving fans their first chance to step into the world of Daisy Chain Fields with the launch of the official Olivia's Daisy Chain Fields Collection, available exclusively on Etsy. Together with Olivia and ten female-owned Etsy shops, we're reimagining traditional artist merch through an exclusive handmade collection inspired by Olivia's music, the festival and the details fans know and love.
This August, the partnership continues at Daisy Chain Fields with the Etsy Creative Village, where many of those same Etsy sellers will bring the collaboration to life through hands-on creative experiences, festival exclusives and opportunities for fans to meet the makers behind the collection.
"I recently made a video for my song ‘the cure’ using all handmade props and sets which really inspired me. This collection, that I got to create with an incredible group of women, brings to life pieces that fit perfectly into the world of Daisy Chain Fields. I love that those attending the festival can work with these artists directly to take home their own individual creation." — Olivia Rodrigo
At a time when fans are seeking more personal ways to connect with the artists, creators and communities they love, this partnership invites them to experience Daisy Chain Fields not just as attendees, but as participants in a creative community.
Introducing the Etsy x Daisy Chain Fields Collection by Olivia Rodrigo
Working alongside female-owned Etsy businesses from across the country, Olivia helped create a collection of handmade keepsakes inspired by Daisy Chain Fields, her music and the moments fans will make throughout the festival weekend.
Featuring everything from junk journal kits and embroidered patches to beaded daisy jewelry, flower crowns, playing cards and more, the collection captures the nostalgia, self-expression and creative spirit of Daisy Chain Fields. Designed to be personalized, each piece gives fans the chance to celebrate this moment in a way that feels uniquely their own.
Like Daisy Chain Fields itself, the collection celebrates women who create–shining a spotlight on their artistry during one of music’s biggest cultural moments.
Coming Soon: The Etsy Creative Village at Daisy Chain Fields
On August 29, the story continues at Daisy Chain Fields with the Etsy Creative Village, the ultimate creative playground.
Fans can shop Olivia's Daisy Chain Fields Collection, meet many of the Etsy sellers who helped create it, personalize select pieces alongside the makers themselves and take part in exclusive, festival-only creative experiences throughout the weekend.
Whether you're adding your own touch to a keepsake, discovering the story behind the maker who created it or simply soaking up the creativity that inspired the festival, the Etsy Creative Village is designed to be a place to slow down, connect and create something you'll treasure long after the festival.
Some experiences and keepsakes will only be available at Daisy Chain Fields—and we're just getting started. Stay tuned for a closer look at the makers, festival exclusives and creative surprises waiting at the Etsy Creative Village.
Shop the Etsy x Daisy Chain Fields Collection by Olivia Rodrigo exclusively at etsy.com/oliviarodrigo and keep an eye out for updates on our Daisy Chain Fields experience by following along at @etsy.